Today, we will share from the four aspects of the event plan, event gifts, event posters and event copy, how to plan and implement a fission activity.

What exactly can fission activities do to maximize the appeal to users? Can everyone want to participate?

I. Activity plan

1. The theme of the event is in line with the user's pain points. In line with the user's pain points, there is a more straightforward explanation: to grasp the public sentiment. This is the fundamental factor that determines whether your activity can be mad and swept.

[case]

NetEase Cloud Classroom takes the 10G workplace information package as an introduction, and grasps the anxiety of the professionals who want to improve themselves, and successfully realizes the spread of the screen-level;

What exactly can fission activities do to maximize the appeal to users? Can everyone want to participate?

I. Activity plan

1. The theme of the event is in line with the user's pain points. In line with the user's pain points, there is a more straightforward explanation: to grasp the public sentiment. This is the fundamental factor that determines whether your activity can be mad and swept.

[case]

NetEase Cloud Classroom takes the 10G workplace information package as an introduction, and grasps the anxiety of the professionals who want to improve themselves, and successfully realizes the spread of the screen-level;

With the theme of "How long have you not finished reading a book", the book captures the learning and progress psychology that the public needs, and in less than a year, it has become a well-known large class in the book industry.

2. Activity process adds fun

User habits, user anxiety, as long as it is a common voice shared by the public. Therefore, the operator must be sensitive, learn to capture the psychological appeal of the user group, and then find its connection point with its own brand, clasped and repeatedly emphasized, so as to achieve the maximum efficiency of communication.

At present, most of the fission activities are equipped with the function of the leaderboard. Don't underestimate this small function, it can greatly enhance the enthusiasm of the fans to participate, and the real-time change of the rankings can make the fans invisibly create huge participation. power. Therefore, the small partners of the event management must use this function.

Fun is an advanced way to attract users' attention. And the purpose of everyone's participation in the event is leisure and relaxation, too rigid and streamlined activities, it is easy for the fans participating in the event to be bored, it is difficult to complete the continuous action.

3. Straightforward listing activities benefits

Here we must first distinguish the difference between product features and product benefits: Product features are attributes, are some of the characteristics and advantages of your product, the starting point is yourself. The product benefit is what properties the user can get from, the starting point is the user.

If your activity theme is just from your own point of view, and you can export your own product features blindly, no matter how loud you are, how much publicity you do, the probability is not to attract others.

And if you are filled with various benefits in the theme of the event, telling your users what they can get from this activity, and how they can get better afterwards, then the user’s desire for your activity will increase. Significantly increase the participation rate of the event.

Don't say what your activity is, tell the user directly what the event is for him!

Second, the event gift

Sincerity

Gifts don't care about prices, but they don't really work. If you deviate from this principle, then even if you send more expensive gifts, you can only be "self-touched".

The same is true for the public number activities. While setting gifts, it is necessary to figure out the crowd portraits of their user groups, determine their consumption levels, age stages, gender distribution, and so on.

On this basis, choose something that they can really use. In fact, the threshold of participation in the event is not high, the key is whether the gift is what they really want.

Event operators, when setting up gifts next time, give up the following gifts, otherwise fans will only find three words in their minds after seeing them - no sincerity, the effect will only be counterproductive:

Use high-end coupons; outdated product inventory; low-cost, low-cost products that can be seen at a glance...

2. Can send red envelopes + gifts

Red packets are a very effective form of gift if you want to increase powder quickly in a short time.

The best way is to use a small amount of red packets (such as 3 yuan, 5 yuan) as a primer, with some other gifts related to the brand. In this way, the activity can be spread out effortlessly, and the effect can be promoted and multiplied.

However, if only red envelopes are used, the cost is relatively high, and it is easy to attract the participation of the wool party, which is difficult to bring practical use for later conversion.

3. The threshold of activity should be leveled and buffered

If the amount of your gift is high or the amount is small, but you want to use these gifts to achieve the maximum effect, then the best way is to use the leaderboard function.

At the end of the event, the top few in the leaderboard received gifts. But in the middle must be mixed with some buffered ladders, otherwise the fans can easily see the threshold is so high, they will not want to participate.

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