Recently, many friends who have made beauty makeup asked how to make the most use of the small program mall for marketing promotion.

[Good news] Micro-interactive beauty class, the new retail small program mall 2.0 is new!

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Today, one by one for everyone! The secret of the beauty industry:

1.YSL: from offline to online

Before the event, in the small program operation, shoot YSL beauty flash shop, upload notes to meet the requirements can handle YSL hotel check-in and reservation, know the product in advance, make personalized makeup consultation in the small program, understand the brand history.

During the event, the next season's cosmetics product line will be preheated in the flash shop, and you can choose to purchase next year's products online or offline. Augmented reality screens using face recognition technology allow consumers to audition virtual.

Use WeChat promotional offers to drive consumers to link Tmall and create loyalty programs and membership cards to retain customers.

2. Dior: Live during the event

Dior uses live streaming to increase the sales of WeChat, and Dior's creative director shows live performances of products and makeup techniques on the live stream. Users can purchase it on the WeChat applet. Use live streaming to create a social shopping experience, increase WeChat sales and user engagement.

In addition, in June 2019, WeChat also launched a native live broadcast function, which is currently in the beta stage.

3. Louis Vuitton: Using WeChat applet for event lifecycle management

Consumers can get a complete exhibition experience through the WeChat public account before the event. Consumers on WeChat can see the full list of each page, or they can sign up for offline activities directly. Browse information about the exhibition, including opening hours, addresses and interactive maps.

During the event, through the WeChat public account, consumers can get a complete exhibition experience, find the route you visit the exhibition, plan your visit with the map, and enter the audio guide of the exhibition. Learn about each room's explanations; follow LV's story through the brand experience.

After the event, consumers can share photo of the event; create a customized Louis Vuitton shared video; use the Louis Vuitton sticker to chat with friends and share experiences.

Step 1: Use WeChat as a marketing channel to create awareness for the event

Showcase events on WeChat, a popular social media platform, using small programs and H5-based feature settings that can be displayed over and over again.

Step 2: Send a message to interact with the participants, send a transaction confirmation and a ticket

Through this step, participants are connected to the offline experience. At the same time, find consumers online, bring them to real stores, and use products to encourage consumers to participate long before the event begins.

Step 3: Create a small app store to create a complete WeChat online interactive buying experience

Interactions can be gamification, question and answer, photo sharing, etc., allowing consumers to participate before, during and after the event, most of which can be done through small programs.

This stage of the to-do list includes the design of the UI and UX interface to present the event applet, which takes about 2 weeks, determines the marketing communication content and media for 2 weeks, and develops the small program for 1 month.

In addition, it is best to identify it one month before the event so that there is more space for discussion and influence.