With the rapid development of social economy, people's living standards increasing, consumption ability gradually improve, demand for jewelry category of product has obvious ascension, not only led to consumer, also let investors find business opportunities, in order to compete in the many to distinguish, the jewelry, small and medium enterprises, businesses are launched mobile phone application, jewelry small programs.

First of all, let's understand the operation pain points of small and medium-sized jewelry stores:

1. Peer competition is fierce and sales performance is difficult and low

2. Lack of brand effect and limited scope of enterprise services

3. Low efficiency of store management, difficult operation of second-hand linkage

4, blindly follow the trend of marketing, precision marketing can not be achieved

5, lack of modern marketing strategies, innovation can not keep up with the demand

6. Under the existing customer acquisition channels, the flow cost of new customers is high

7. Traditional store data records are difficult to trace and expand

8. Internet penetration is not high enough for transformation and upgrading

How to solve these problems? For the jewelry industry, it is imperative to combine with small programs to transform the traditional offline jewelry industry, break through the traditional retail method, and connect online and offline.

Ii. What are the advantages for businesses and enterprises to develop jewelry small programs

1. Display products and brands in detail, and build brand image

As long as the page design can be simple, fashionable and atmospheric, the representative works of the jewelry brand can be fully displayed through small programs. Combined with the creation of scenes with artistic conception, the style and charm of jewelry products can be fully presented, bringing good visual impression to users. In addition, the addition of brand origin and brand story, combined with the display of jewelry products can highlight the brand image, so as to create brand influence in the hearts of users. As long as the customer has sufficient recognition of the brand, there will be purchase behavior.

2. Multiple marketing channels to help enterprises grasp marketing opportunities

Jewelry is a kind of representative gift for festivals or special celebrations. It is irreplaceable in various special festivals. Merchants can push holiday packages according to different holiday meanings and offer discounts to new and old customers, which can not only expand a new round of marketing gimmick, but also give back to old customers.

3. Powerful background system to deeply explore customer needs

Organize jewelry topics according to current events and trends, strengthen interaction through user comments on information content, excavate users' points of interest, improve operation plans, and carry out precision marketing.

Three, how to customize the development of a small jewelry program?

1. Draw on experience

You can first refer to the excellent experience of other small programs to reduce the cost of trial and error. First, I sorted out the logical thinking of jewelry small program, what kind of business model and what functions I want to achieve. Then, I started the development of jewelry small program, tested it at a low cost and adjusted it constantly, so that I could always develop a jewelry small program suitable for me.

2. Small but good

Do not do big and complete, to do small but fine, find the enterprise value point, user core demand point, so as to better show the value of small jewelry program.

4. What functions can jewelry small programs provide?

1. Industry information display

Jewelry applets can give consumers the best experience. No need to download, "just go", users will always remember the first time.

2. Store navigation

If you want to try them on or pick them out in person, jewelry apps can do the trick: Jewelry apps can help you navigate stores in cities across the country. Through the store list, you can find the jewelry brand store in your neighborhood, saving you the trouble of looking for a map and not finding the store.

3, star style column

Star is to bring aureola and influence, believe a lot of female friend had bought a few star to be the same as paragraph gem headgear. Gem small program just develops if can consider star to be the same type column, also can attract a lot of fans and target customers.

4. Encyclopedia/anecdote column

Jewelry small program at the time of development, increase the data column, friends can help customers to better understand different jewelry material characteristics, meaning, all sorts of weird stories about jewelry and so on, in addition to the function of the small program mall, there are very many interesting column, help jewelry small programs improve customer stickiness, faster more transaction.

5, collocation guidance project

Jewelry small program to add a guide column, can better help customers to choose the right jewelry, matching sales is also one of the effective ways to promote sales.

6. Second-hand/rental information service

The customers of jewelry applets are very accurate, and some valuable jewelry is needed in some occasions. Jewelry applets can provide an information platform for customers who need to rent or sell jewelry.

7. Value-added services such as cleaning, maintenance and repair

Jewelry small program adds value-added service entrance, different from the return and exchange service, but also through jewelry small program online registration of value-added service specific content, customers can choose to send express or to the store to carry out the corresponding value-added service.

8. Jewelry identification institution display

Jewelry small program can provide some authoritative jewelry identification institutions detailed address navigation, contact information and specific list of charges, for the reference of customers friends.

The emergence of approgram is undoubtedly a new development opportunity for the jewelry industry. Merchants need to think out of the conventional mode of thinking and cater to the current popular channels to spread and sell products. Based on WeChat's 1.2 billion monthly live users' social relationships, it is believed that applet will become a new idea for e-commerce in jewelry sales.

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