With the orderly resumption of work and production, the catering industry began to recover gradually, the Qingming Festival holiday, the May Day holiday, the Dragon Boat Festival has ushered in a small peak of consumption. However, some local outbreaks since June have put the nascent recovery to the test.

With the epidemic prevention and control becoming normal, how should the catering industry seek "opportunity" in the "crisis"? Is a lot of food and beverage enterprises are thinking about the problem.

When the operation of physical catering stores is blocked, the ordering system will become the first choice for catering enterprises to break through the siege:

During outbreaks, citizens to travel, shopping by certain restrictions, but also provides some appropriate opportunity for take-out industry, food companies should see the shortage of the existing models in this outbreak, take some self-help measures to try to do some transformation, to build its own exclusive selling point meal system, to provide users with differentiation, strong demand for products and services, to improve its ability to resist risks, to cope with the normalized war against disease.

Development advantages of selling food system:

1. Let operators keep track of the operating conditions at any time

2. Effectively improve the competitiveness of take-out orders

3. It is conducive to the building of catering brand reputation

During the epidemic, brick-and-mortar restaurants faced almost "zero passenger flow" offline. The original offline traffic was actually completely concentrated on social media, such as social groups and short videos. The Internet traffic caused by the epidemic has reached an unprecedented peak. During this rising period, we will take advantage of this traffic dividend to develop a take-out system for Internet communication and promotion, and the word-of-mouth construction will be twice as effective as normal.

In the state of severe management, catering enterprises can not rely on "and so on", positive transformation in order to timely stop losses. After the new pneumonia outbreak crisis, I believe that many catering enterprises will really pay attention to the online traffic and retail catering, such as take-out, private domain traffic construction!

Based on this, Micro Shangjun also for the majority of food enterprises, catering people provide a series of catering breakthrough solutions.

1. Develop the template of ordering public account mall

(1) At the same time, it supports takeout, in-store and off-line scanning and ordering, as well as self-ordering

(2) Template of the public mall for ordering food. Exclusive backstage can be opened for merchants after purchase.

(3) The cost of using the template of ordering public account mall is lower than that of custom development, and it is more time-saving and convenient.

(4) The platform is zero percent, only the mall template is provided. Unlike other catering mall platform, in addition to charging platform fees, but also deduct a certain commission.

2. Bundled platform + traffic (free overseas TikTok advertising)

Merchants purchasing the template of the public shopping mall can get ten million level traffic support from the TikTok platform under Walrus MCN. Food companies or brick-and-mortar businesses can make videos of relevant food products or post links of relevant retail products to Walrus MCN's TikTok Food account for online communication and exposure to expand brand awareness, so as to attract customers to brick-and-mortar stores.

The outbreak is a big test for the catering industry, but it also drives the improvement of standards in the catering industry and puts forward new requirements on the service capacity of catering businesses. I believe after this battle, we will be better and better!"